E-Commerce & Internet Industry Market Research

Competitive Intelligence, Business Analysis, Forecasts, Market Size, Trends, Companies, Statistics

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E-Commerce & Internet OVERVIEW

The global internet audience continues to grow steadily, with the worldwide base of broadband internet users (including fixed and wireless) standing in excess of 5.2 billion as 2022 began.  This vast base of high-speed internet users encourages businesses to innovate in order to offer an ever-evolving array of online services.  Thanks to the Coronavirus pandemic, even groceries have moved into the fast lane, as online grocery and household product sales are growing quickly while consumers enjoy same-day delivery options.  The most powerful trends on the internet include access via smartphones, the migration of entertainment, including TV programming, to streaming services, as well as technologies based on software-as-a-service in the cloud.
Analysts at eMarketer reported American ecommerce sales in 2022 of an estimated $1.2 trillion, up significantly from $815.4 billion in 2020.  This figure includes all goods and services purchased using the internet but excludes travel and event tickets.  On the same basis, global internet ecommerce sales exceeded $5.93 trillion in 2022, according to eMarketer.  China had an estimated 2022 total of $2.879 trillion.
Digital advertising in the U.S., during 2022, was a projected $239.89 billion, according to eMarketer, up 13.6% from 2021.  Mobile advertising was projected at $168.88 billion for the year.
Growth in broadband subscriptions worldwide continues at a strong pace.  The number of American homes and businesses with broadband access capabilities topped 107.8 million by the end of 2021, according to Plunkett Research estimates, thanks in part to modest monthly fees at internet service providers.  This number does not include mobile broadband subscriptions, estimated at another 287.2 million.
A Brief History of the Online SectorThe ecommerce and internet sector has evolved rapidly, going through several distinct stages since its beginnings in the 1970s:
The Internet Is Born:  First, there were the early days, when the internet was seen by many as a realm for techies only, one that would produce few, if any, commercial enterprises.  Initially designed in 1973, the internet was a series of communication protocols written by Vinton Cerf as part of a project sponsored by the U.S. Department of Defense’s Defense Advanced Research Projects Agency (DARPA).  The first demonstration of a three-network internet protocol-based connection occurred in November 1977.  Eventually, a well-enabled internet was rolled out in 1983, primarily as a failsafe method of defense communications and as a means for researchers at various universities to communicate.
The Web Is Created:  Next, the World Wide Web and the coding language of HTML were conceived in 1989 and implemented between 1990 and 1993 by Tim Berners-Lee, enabling a never-ending hyperlinked cyber world where sharing unlimited data became user-friendly thanks to the magic of linked pages.
The Boom Ensues:  Starting in 1993 and 1994, entrepreneurs and financiers realized that hyperlinked, electronically posted data could be commercialized with vast, global potential.  Amazon.com was launched in 2004.  A dramatic revolution in retailing, publishing and entertainment was visualized, one in which consumers and businesspeople alike would eagerly pay for the convenience of online shopping, trading and viewing of published data.  An economic boom ensued, the likes of which hadn’t been seen since the beginnings of earlier technological breakthroughs:  electricity, the railroad, the telephone, the automobile and the passenger-carrying airliner.
Thousands of hopeful new businesses were launched.  Capitalization for these new internet-enabled companies ranged from cash-strapped ventures launched in garages with Visa card credit lines, to companies like WebVan that received vast sums from professionally managed venture capital firms only to fail miserably.  Roughly 6,000 new firms of significant size raised a cumulative total of more than $100 billion in venture capital in the boom period (1994-2000).  About 450 of these companies sold their stock to the public via IPOs (initial public offerings).  Stock markets soared and instant billionaires were made, although many of those stocks later plummeted.  Venture funds that cashed out early reaped phenomenal gains, and financiers easily found additional investors for new venture capital pools.  Companies with little or no sales and profits, led by the success of Netscape’s IPO, found eager buyers for their newly issued stocks.  The NASDAQ index of stocks rose to 5,000 by early in the year 2000, and the Chairman of the Federal Reserve warned of “exuberant optimism.”  Some said this boom couldn’t last—others said it was the beginning of a “new economy” that would last forever.
The Bust:  In mid-2000, the internet industry entered a bleak and dreary phase after the NASDAQ collapsed in March, bringing the entire sector to its knees.  By October 10, 2002, the NASDAQ was down to 1,108 from a high of 5,132 in March 2000.  Hundreds of thousands of people lost their jobs.  Stock portfolio values plummeted.  Thousands of firms closed their doors, filed bankruptcy, downsized or were scooped up at bargain prices by competitors.  Sellers of hardware, software, consulting and telecommunications services suffered mightily.  Entrepreneurs found it nearly impossible to raise funds to launch or sustain their businesses.  The dream of a “new economy” became a nightmare for some—profits still matter; business cycles still happen.
The Reality Phase:  By early 2003, this sector’s dark clouds were abating, and a “reality phase” was taking shape.  Well-conceived, internet-based businesses were proving their value.  Consumers had become devoted fans of buying over the internet.  Businesses of all types found that the internet creates true operating efficiencies and drives profitability (such as booking travel reservations online rather than through costly human agents). “Efficiency” is the most important factor in the ecommerce and internet sector’s newfound success.  Consumers find the internet to be a terrific way to efficiently expend their shopping and banking efforts.  Consumers of all types use eBay to look for bargains, autotrader.com to look for cars at great prices and iTunes to download music.  Corporate procurement managers find the internet to be the most efficient way to purchase needed goods and inventory.  Billions of people worldwide find e-mail, instant messaging and VOIP telephony to be the most efficient ways to communicate.
Low Costs Fuel the Steady Global Growth Phase:  Today, access to fast internet, both wired and wireless, is available at bargain prices in a vast footprint across the globe.  Even in relatively undeveloped nations, both consumers and businesses have grown to rely on the internet for everyday needs.  Inexpensive devices and wireless networks continue to proliferate in much of the world.  Mobile computing is accelerating at blazing speed thanks to moderately-priced smartphones and service plans, offering fast internet access and very advanced features.
Meanwhile, the cost of developing and maintaining web sites has plummeted, opening the door to millions of self-funded entrepreneurs, and making it easier for venture capital firms to fund startups using low amounts of cash.  Trends such as open software and cloud computing, along with modular software development tools, have made it easier, faster and cheaper to start sophisticated web sites.  More recently, search engines are adding artificial intelligence (AI)-driven features (some based on tools such as the widely followed ChatGPT) that will dramatically change the nature and effectiveness of search results.


Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.


Key Findings:

  • Plunkett Research analyzes the top trends changing the industry, and provides in-depth industry statistics.  In addition, this publication profiles the top 500 companies in the E-Commerce & Internet Business Industry.

Available Formats:

  • Printed Almanac: 978-1-62831-624-7 ISBN (Available Now)
  • E-book: 978-1-62831-932-3 ISBN (Available Now)
  • Plunkett Research Online (Subscribers)


Key Features Include:

  • Industry trends analysis, market data and competitive intelligence
  • Market forecasts and Industry Statistics
  • Industry Associations and Professional Societies List
  • In-Depth Profiles of hundreds of leading companies
  • Industry Glossary
  • Link to our 5-minute video overview of this industry

Pages:        654

Statistical Tables Provided: 9

Companies Profiled: 492

Geographic Focus: Global

Price: $379.99

Key Questions Answered Include:

  • How is the industry evolving? 
  • How is the industry being shaped by new technologies? 
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This feature-rich book covers competitive intelligence, market research and business analysis—everything you need to know about the E-Commerce & Internet Business including:

  1. Introduction to the E-Commerce & Internet Business                                                                      
  2. The Coronavirus’ Effect on the E-commerce & Internet Business                                                    
  3. Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges                             
  4. Amazon Continues to Boost its Market Share                                                                                  
  5. Retailers Offer Expedited Delivery to Compete with Amazon                                                          
  6. Package and Food Delivery by Drone                                                                                                
  7. Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)                                 
  8. Global Internet Market Tops 5.2 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless  
  9. Fiber-to-the-Home (FTTH) Gains Traction                                                                                         
  10. Cloud Computing and Software as a Service (SaaS) Point the Way to the Future                            
  11. China Is the World’s Largest E-commerce Market and Continues to Boom                                     
  12. India Is the New E-Commerce Battle Ground                                                                                   
  13. Overview of the Social Media Industry                                                                                             
  14. Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues                    
  15. Digital & Search Advertising Soar, Has Larger Share of U.S. Advertising Market Than TV               
  16. Programmatic Ad Buying Dominates the Digital Media Market                                                       
  17. Online Travel Agencies (OTAs) Continue Strong Growth in Bookings/Hotels Fight to Keep Control of the Customer                                                                                                                                     
  18. Apple’s iTunes Set the Standard in the Music Industry, but Digital Sales Slow                                
  19. Pandora and Spotify Lead in Streaming Music Via Internet Radio but Face Challenge from Apple Music/SiriusXM Tops 34.3 Million Subscribers                                                                                 
  20. Overview of the Mobile Apps Industry                                                                                              
  21. Cable and Satellite TV Struggle With Cord-Cutting                                                                           
  22. Streaming Apps Services Dominate                                                                                                   
  23. Quality of Care and Health Care Outcomes Data Are Available Online, Creating a New
    Level of Transparency                                                                                                                        
  24. The Internet, Smartphones and ATMs Replace Bank Branches and Tellers                                     
  25. Insurance Direct Selling and E-Commerce Grow                                                                              
  26. The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)                
  27. Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online
    Business Models                                                                                                                                
  28. Fashion Rental Pioneered by Online Apparel Firm Rent the Runway                                               
  29. Smaller Satellites (SmallSats and CubeSats) and Low Earth Orbit Revolutionize Telecommunications  
  30. Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and
    Many Global Competitors                                                                                                                 
  31. Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers                                                                                                                      
  32. Subscription Fashion Services, Including Stitch Fix, Target Consumers                                            
  33. Amazon Becomes One of the World’s Leading Sellers of Apparel and Shoes                                  


E-Commerce & Internet Business Industry Statistics

  1. Ecommerce & Internet Business Statistics and Market Size Overview                                             
  2. Ecommerce Related Services Quarterly Revenue, U.S.: 2020-2021                                                 
  3. U.S. Retail Trade Sales, Total & Ecommerce: 2017-2020                                                                  
  4. Total & Ecommerce Sales for Electronic Shopping & Mail-Order Houses,
    By Merchandise Line, U.S.: 2017-2020                                                                                              
  5. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2016-2021                                                                                                                                          
  6. Internet Access Technologies Compared                                                                                          
  7. Number of Business & Residential High Speed Internet Lines, U.S.: 2016-2021                              
  8. Amazon.com, Inc. Annual Sales & Income: 2015-2021                                                                     
  9. Employment in Ecommerce & Internet-related Fields, U.S.: 2001-2021                                          

Companies Mentioned Include:

  • Xaxis
  • Instacart
  • 1-800-Flowers.com Inc
  • EarthLink LLC
  • Automatic Data Processing Inc (ADP)
  • Renren Inc
  • About Inc
  • Embarcadero Technologies Inc
  • Vodafone Group plc
  • Rakuten Inc

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eBook or Book:

This industry onlyPublication date: Feb 2022
ISBN-13: 978-1-62831-932-3
ISBN-13: 978-1-62831-624-7