E-Commerce & Internet Industry Market Research


  • Market Research
  • Industry Trends Analysis
  • Technologies Analysis
  • Business Intelligence
  • Top Companies Database
  • Business Leaders and Corporate Executives
  • Industry Associations Database
  • Export Tools - Build Mailing Lists

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Introduction to E-Commerce & Internet

¹ Video Tip For our brief video introduction to the e-commerce and Internet business, see www.plunkettresearch.com/video/ecommerce.   The global Internet audience continues to grow rapidly, with the worldwide base of broadband Internet users (including fixed and wireless) in the 3 billion range as 2015 began.
    This vast base of high speed Internet users encourages businesses to innovate in order to offer an ever-evolving array of online services.
    Sectors that are growing very rapidly online include the sale of entertainment products, event tickets, travel, apparel and consumer electronics.
    Even groceries have finally moved into the fast lane, as online grocery sales are growing quickly in the U.S.
    thanks to a growing list of same-day delivery options.
    The most powerful trends on the Internet include access via wireless devices, the migration of entertainment to the web and cloud-based software as a service. Today, consumers are more focused than ever on finding the best prices, as consumer attitudes and shopping habits changed dramatically as a result of the 2007-09 recession.
    Consequently, e-commerce firms that offer high value at low prices are well-positioned to prosper.
    The standout winner in e-commerce continues to be Amazon, where sales have soared thanks to aggressive discount pricing, free shipping for its “Prime” members and an ever-growing variety of merchandise categories.
    Amazon’s revenues soared from $34.2 billion in 2010 to $88.9 billion in 2014.
    Amazon’s revenues will very


Video Overview


  • -Xaxis

  • -1-800 Contacts Inc

  • -1-800-Flowers.Com Inc

  • -Adobe Systems Inc

  • -Automatic Data Processing Inc (ADP)

  • -A B Watley Group Inc

  • -About Inc

  • -Acxiom Corp

  • -AdStar Inc

  • -ADTRAN Inc

See All

Industry Statistics

  • Estimated Quarterly U.S. Retail Sales, Total & E-Commerce: 1st Quarter 2006-3rd Quarter 2014
  • E-Commerce Related Services Quarterly Revenue, U.S.: 2013-2014
  • U.S. Retail Trade Sales, Total & E-commerce: 2011-2014
  • Total & E-commerce Sales for Electronic Shopping & Mail-Order Houses, by Merchandise Line, U.S.: 2011-2014
  • Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2009-2014
  • Internet Access Technologies Compared
  • Number of Business & Residential High Speed Internet Lines, U.S.: 2008-2014
  • Number of Business & Residential High Speed Internet Lines, by Speed, U.S.: 2010-2013
  • Home Broadband Adoption Demographics, U.S.: September 2013
  • Smartphone Adoption Demographics, U.S.: 2014
  • Internet Users by Demographic Group, U.S.: 2014
  • Amazon.com, Inc. Annual Sales & Income: 2009-2014
  • eBay Quarterly & Annual Statistics: 2010-2014
  • Employment in E-commerce & Internet-related Fields, U.S.: 1998-2014

Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.

  • Xaxis
  • 1-800 Contacts Inc
  • 1-800-Flowers.Com Inc
  • Adobe Systems Inc
  • Automatic Data Processing Inc (ADP)
  • A B Watley Group Inc
  • About Inc
  • Acxiom Corp
  • AdStar Inc
  • ADTRAN Inc

Industry Trends Analyzed Include:

  • Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
  • Amazon Continues to Boost Its Market Share
  • Wi-Fi Enables Wireless Traffic Growth
  • Global Broadband Market Tops 3 Billion Subscribers, Fixed and Wireless/Ultrafast Broadband Expands
  • Fiber-to-the-Home (FTTH) Gains Traction
  • Cloud Computing, Software as a Service (SaaS) Point the Way to the Future
  • Security Needs Flourish/Firefox and Google Chrome Grow
  • HTML5 Makes Web Pages More Interactive, Sets up the Semantic Web 3.0 of the Future
  • Chinese Consumers Near $500 Billion in Annual B2C Purchases Online
  • VOIP (Telephony over the Internet) Continues To Revolutionize the Telecommunications Industry
  • Telecommunications Move Online Including Unified Communications, Telepresence
  • Carriers Eliminate Unlimited Access Plans for Smartphones and Landlines, Up Profit Potential
  • 3G and 4G Networks Rollout Worldwide/5G on the Horizon/Massive Investments Required
  • Social Media Privacy Concerns Plague the Industry
  • User Generated Content Drives Social Media and Generates Ad Revenues
  • Online Travel and Tourism Booking Continues Strong Growth
  • Apple’s iTunes Sets the Standard in the Music Industry, but Faces Competition from Internet Radio
  • Tablets and Smartphones Cause Shift in Desktop PC Market/eBook Sales Top $1.3 Billion Yearly in the U.S.
  • Cable and Satellite TV Lose Subscribers/Cheaper Streaming Options Proliferate, Including Netflix
  • Quality of Care and Health Care Outcomes Data Become Available Online
  • Online Banking Grows on Mobile Devices/The Internet and ATMs Replace Branches and Tellers
  • Insurance Direct Selling and E-Commerce Grows
  • Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
  • The “Internet of Things (IoT)” and M2M: Wireless Sensors to Boom, Aided by Nanotechnology
  • Manhattan’s FreshDirect sets the Pace in Grocery Sales Over the Internet
  • Net Neutrality Regulation Looms/European Regulators Restrain U.S. Technology Firms
  • Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
  • Light-Weight Satellites, Solar-Powered Drones and Giant Helium Balloons Studied for Internet Access

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