Overview of the Social Media Industry, Business and Industry Trends Analysis

Since most social media accounts and activities are free-of-charge, the challenge for social media firms has been to monetize their vast user bases.  As of the end of 2017, the company had 2.13 billion monthly active users (the majority are on mobile devices) and LinkedIn counted more than 500 million, while Twitter had more than 330 million.  LinkedIn, for example, has quite successful in generating revenues.  It not only sells advertising, but also sells subscriptions to account upgrades for users who are interested in deeper services.  Since LinkedIn, largely aimed at business professionals and job seekers, is a popular way…

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