Social Media to Generate $23.6 Billion in Global Ad Revenues, Business and Industry Trends Analysis

Global social media ad spending doubled in the past two years, going from $16 billion in 2014 to $31 billion in 2016 according to Hootsuite.  Facebook (www.facebook.com ) continues to be the dominant site among social media worldwide.  As of the end of 2016, the company had 1.79 billion monthly active users in general, and 1.18 billion daily active users.  Facebook is building targeted advertising revenues based on likes and dislikes established in users’ profiles, to the extent that it is now one of the largest generators of online advertising revenue.  Advertisers want to be where potential customers are, and…

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