Social Media to Generate $23.6 Billion in Global Ad Revenues, Business and Industry Trends Analysis

With more than 3 billion social media users worldwide, global ad spending on such platforms is soaring.  Facebook (www.facebook.com ) continues to be the dominant site among social media worldwide.  As of the end of 2018, the company had 2.27 billion monthly active users in general, and 1.49 billion daily active users.  Facebook is building targeted advertising revenues based on likes and dislikes established in users’ profiles, to the extent that it is now one of the largest generators of online advertising revenue.  Advertisers want to be where potential customers are, and Facebook reported in late 2017 that its average…

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