Social Media to Generate $23.6 Billion in Global Ad Revenues, Business and Industry Trends Analysis

Global social media ad spending doubled in the past two years, going from $16 billion in 2014 to $31 billion in 2016 according to Hootsuite.  For 2017, spending was expected to hit $36 billion, or 16% of all digital ad spending on a global basis.  Facebook (www.facebook.com ) continues to be the dominant site among social media worldwide.  As of the end of 2017, the company had 2.13 billion monthly active users in general, and 1.40 billion daily active users.  There were also 1.15 billion mobile daily active users, up 23% year over year.  Facebook is building targeted advertising revenues…

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