Introduction to the E-Commerce & Internet Business, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the e-commerce and internet business, see www.plunkettresearch.com/video/ecommerce .   The global internet audience continues to grow steadily, with the worldwide base of broadband internet users (including fixed and wireless) reaching in excess of 4 billion as 2018 began.  This vast base of high speed internet users encourages businesses to innovate in order to offer an ever-evolving array of online services.  Sectors that are growing very rapidly online include the sale of entertainment products, travel, apparel and consumer electronics.  Even groceries have moved into the fast lane, as online grocery sales are…

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