Introduction to the E-Commerce & Internet Business, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the ecommerce and internet business, see www.plunkettresearch.com/video/ecommerce.      The global internet audience continues to grow steadily, with the worldwide base of broadband internet users (including fixed and wireless) standing in excess of 4.9 billion as 2021 began.  This vast base of high-speed internet users encourages businesses to innovate in order to offer an ever-evolving array of online services.  Thanks to the Coronavirus pandemic, even groceries have moved into the fast lane, as online grocery and household product sales are growing quickly while consumers enjoy same-day delivery options.  The most powerful…

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