Cable and Satellite TV Struggle With Cord-Cutting/Cheaper Streaming Options Proliferate, Including Netflix, Business and Industry Trends Analysis

Cord-Cutting:  In the race for media consumers, cable companies and satellite firms are losing subscribers, as viewers increasingly turn to the internet for video programming, a practice that is being to as “cord cutting.”  There are millions of “Zero-TV” households, in which video watchers see content on devices other than traditional TV, according to Nielsen.  In particular, people aged 25 or younger often do not own televisions, but watch programs solely on devices such as smartphones and tablets.  Between 2011 and 2016, U.S. cable companies lost 6.7 million subscribers, while more than a quarter of millennials (born in the 1990s…

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