Online Travel Agencies (OTAs) Continue Strong Growth in Bookings/Hotels Fight to Keep Control of the Customer, Business and Industry Trends Analysis

The Coronavirus slashed business for travel booking agencies of all types.  It remains to be seen what the long-term effect will be, but it was quickly clear that revenues would plummet along with customer counts.  Meanwhile, airlines, hotels and online booking sites will continue to battle for control of customers and their loyalty. One of the biggest single changes in the travel industry has been the exceptionally rapid rise of online travel agencies, also known as OTAs.  Around the globe, vast numbers of business and leisure travelers alike rely on the internet as their primary means of gaining travel information,…

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