Online Travel Agencies (OTAs) Continue Strong Growth in Bookings/Hotels Fight to Keep Control of the Customer, Business and Industry Trends Analysis

One of the biggest single changes in the travel industry has been the exceptionally rapid rise of online travel agencies, also known as OTAs.  Around the globe, vast numbers of business and leisure travelers alike rely on the internet as their primary means of gaining travel information, reserving hotels and booking air tickets.  According to market research firm eMarketer, digital travel sales in America (including sales made on mobile devices) were expected to grow to $190.8 billion in 2016, up from $177.5 billion in 2015.  On a global basis, digital travel sales were expected to rise from $496.2 billion to…

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