Online Travel Agencies (OTAs) Continue Strong Growth in Bookings/Hotels Fight to Keep Control of the Customer, Business and Industry Trends Analysis

One of the biggest single changes in the travel industry has been the exceptionally rapid rise of online travel agencies, also known as OTAs.  Around the globe, vast numbers of business and leisure travelers alike rely on the internet as their primary means of gaining travel information, reserving hotels or booking air tickets.  According to eMarketer, digital travel sales in America during 2017 (including sales made on mobile devices) were expected to reach $189.6 billion, or 30.9% of the global total of $613 billion.  Sales were expected to rise by 11.7% over 2016. Expedia, Travelocity, Orbitz, Hotwire and Booking Holdings,…

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