Quality of Care and Health Care Outcomes Data Become Available Online, Business and Industry Trends Analysis

From the earliest days of the internet, one of the most popular activities online has been searching for information about illness, disease, pharmaceuticals and their side effects, as well as information related to care and diagnosis, such as options for surgery.  Now, online activity about health care has risen to a massive level.  With rapidly rising health care costs and concerns about the quality of care received for the dollar spent, many patients, employers and insurance providers are using online databases for information regarding doctors and hospitals—call it comparison shopping for health care.  For example, there are growing numbers of…

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