Overview of the Mobile Apps Industry, Business and Industry Trends Analysis

Mobile apps (short for “applications”), including those for magazines, information services such as health site WebMD, games, newspapers, catalogs and ebooks, to name but a few of the tens of thousands of uses, didn’t really exist before the introduction of the iconic iPhone smartphone (although online “widgets,” which offer similar features, had been around for quite some time).  The Apple iTunes App Store launched in July 2008 with only about 500 apps available.  By 2017, Apple had more than 2.2 million apps for sale or downloadable for free.  Apple reports that its App Store sales grew to $38 billion in…

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