Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models, Business and Industry Trends Analysis

Digital marketing, the power of ecommerce and today’s simple access to global manufacturers have combined to launch another interesting trend:  companies that claim to source their merchandise at the same manufacturers used by well-known brands, and then sell, via their web sites only, high quality items direct to consumers are modest prices.  The intent is to bypass middlemen and retail stores, and thus offer very high value. New apparel companies are among the leaders in this field.  One of the better known companies with this business model is Everlane, www.everlane.com , which states, “We spend months finding the best factories…

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