Amazon Continues to Boost Its Market Share, Business and Industry Trends Analysis

The standout winner in e-commerce of late is Amazon, where global sales have soared thanks to aggressive discount pricing and an ever-growing variety of merchandise categories.  The gross value of merchandise sold through the company’s “Marketplace” partners is nearly equal to Amazon’s own sales.  (Amazon records only the service fees it charges these Marketplace retailers, not the full price of the merchandise sold.)  Amazon has become a market leader in vital merchandise categories including apparel and such consumer goods as health and beauty products. Amazon’s phenomenal growth is a result of excellent corporate strategy plus its competitive pricing and convenience. …

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