Amazon Continues to Boost Its Market Share, Business and Industry Trends Analysis

The standout winner in e-commerce of late is Amazon, where global sales have soared thanks to aggressive discount pricing and an ever-growing variety of merchandise categories.  Amazon’s revenues grew from $89.0 billion in 2014 to $136.0 billion in 2016—50% growth over two years.  If the gross value of merchandise sold through the company’s “marketplace” partners is taken into account, sales are nearly double the amounts stated above.  (Amazon books only the service fees it charges these marketplace retailers, not the full price of the merchandise sold.) Amazon’s phenomenal growth is a result of excellent corporate strategy plus its competitive pricing…

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