Manhattan’s FreshDirect sets the Pace in Grocery Sales Over the Internet, Business and Industry Trends Analysis

Food retailing, with its highly perishable inventory, is a low-profit-margin enterprise—one in which consumers tend to make multiple trips to the market each month to select and purchase first-hand.  The Coronavirus pandemic escalated online grocery shopping exponentially.  Data analytics firm Inmar found in a recent poll that 78.7% of respondents shopped online for groceries after the pandemic outbreak, up from 39% before. One of the most closely-watched online grocers is FreshDirect LLC, a unique business launched in 2001.  FreshDirect is an online retail grocery business serving customers in New York City and the surrounding areas.  It offers fresh food and…

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