Manhattan’s FreshDirect sets the Pace in Grocery Sales Over the Internet, Business and Industry Trends Analysis

The Holy Grail of e-commerce is to convince grocery shoppers to order over the internet.  Online grocery selling is such an appealing target because of the sheer size of the retail grocery market (over $700 billion in the U.S. in 2016 according to the Department of Commerce).  However, creating a viable online grocery business has proved to be a daunting challenge.  Food retailing, with its highly perishable inventory, is a low-profit-margin enterprise—one in which consumers tend to make multiple trips to the market each month to select and purchase first-hand.  Estimates of the size of the online groceries market vary…

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