Manhattan’s FreshDirect sets the Pace in Grocery Sales Over the Internet, Business and Industry Trends Analysis

The Holy Grail of e-commerce is to convince grocery shoppers to order over the internet.  Online grocery selling is such an appealing target because of the sheer size of the retail grocery market.  However, creating a viable online grocery business has proved to be a daunting challenge.  Food retailing, with its highly perishable inventory, is a low-profit-margin enterprise—one in which consumers tend to make multiple trips to the market each month to select and purchase first-hand.  Estimates of the size of the online groceries market vary to some extent.  Analysts at Cowen Group expect online grocery spending to grow from…

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