Amazon Becomes one of the World’s Leading Sellers of Apparel and Shoes, Business and Industry Trends Analysis

Amazon.com is attempting to dominate online fashion shopping in the same way it has revolutionized other retail categories including books, electronics and groceries.  It first jumped into the fashion pool with the acquisition of Shopbop in 2006, followed by the purchase of online footwear site Zappos in 2009 and discount luxury clothing and accessories site MyHabit in 2011.  Starting in 2013, Amazon began taking on high fashion, working out deals with designers such as Michael Kors, Calvin Klein, Catherine Malandrino and Vivienne Westwood.  In 2016, Amazon launched seven in-house fashion lines, including Lark & Ro women’s clothing, Franklin Tailored men’s…

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