“Sharing Economy” Gains Market Share in Travel with Online Sites Like Airbnb, HomeAway and Many Global Competitors, Business and Industry Trends Analysis

One of the most remarkable growth stories in ecommerce has been the advent of new ways to book non-traditional accommodations for travelers.  This “sharing economy” (also known as collaborative consumption) affords consumers the ability to rent or borrow everything from hotel rooms to cars to private homes.  Revenue from U.S. private accommodations in 2016 rose 11% in 2016 over 2015, and was expected to reach $34.4 billion in 2017. An early leader was VRBO, which stands for Vacation Rental by Owner, a site that allows property owners, especially owners of second homes and resort condos, to advertise their properties online…

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