India Is the New E-Commerce Battle Ground, Business and Industry Trends Analysis

Of India’s 1.4 billion people, roughly 800 million live in rural areas with little if any access to traditional retailers.  With the rollout of 4G wireless service in much of the country, those millions of shoppers are front and center for marketing efforts by the world’s e-tailers.  This market poses unique challenges, since many of these potential customers don’t have credit cards or delivery addresses and are new to online shopping.  Some don’t have smartphones.  However, eMarketer estimated that retail ecommerce revenue in India could rise from the 2020 level of $55.35 billion to reach $67.53 billion in 2021. Amazon…

A Representative List of Organizations that Have Used our Research and Products: