India Is the New E-Commerce Battle Ground, Business and Industry Trends Analysis

  Of India’s 1.4 million people, roughly 800 million live in rural areas with little if any access to traditional retailers.  With the recent rollout of 4G wireless service in much of the country, those millions of shoppers are front and center for marketing efforts by the world’s e-tailers.  This market poses unique challenges, since many of these potential customers don’t have credit cards or delivery addresses and are new to online shopping.  Some don’t have smartphones.  However, eMarketer estimated that e-commerce revenue in India could multiply from the 2018 level of $33 billion to reach $72 billion by 2022.…

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