Online Advertising Becomes More Targeted, Takes 27 Percent Share of U.S. Advertising Market, Business and Industry Trends Analysis

Both the online audience and the level of sophistication in online advertising continue to increase dramatically.  Advertisers large and small have made the internet a significant part of their advertising strategies.  eMarketer projected $72.09 billion in U.S. online ad spending for 2016 (including mobile platforms), up from $58.6 billion in 2015.  Growth to $113.18 billion in U.S. online advertising is expected by 2020.  Digital ad spending in 2016 (including mobile ads) was forecasted to be 36.8% of all U.S. advertising.  The big news in 2016 was that digital ad spending was expected to surpass TV ad spending for the first…

A Representative List of Organizations that Have Used our Research and Products: