Insurance Direct Selling and E-Commerce Grows, Business and Industry Trends Analysis

The roles of insurance intermediaries and agents, along with the overall structure of the insurance market, are changing dramatically as a result of e-commerce influences.  Insurance sites on the internet enable consumers to generate a large number of competing insurance quotes within seconds.  Because the tasks of providing information and writing transactions have typically been the primary functions of insurance agents, electronic markets that can perform these tasks more efficiently and with fewer costs threaten to displace agents.  The future role of the insurance agent may evolve toward value-added customer service and consultation.  This is similar to the evolution of…

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