Online Advertising Become More Targeted, Takes 36.8% Share of U.S. Advertising Market, Business and Industry Trends Analysis

Both the online audience and the level of sophistication in online advertising continue to increase dramatically.  Advertisers large and small have made the internet a significant part of their advertising strategies.  eMarketer projected $83.0 billion in U.S. digital ad spending for 2017 (including mobile platforms), up from $72.09 billion in 2016.  Digital advertising accounted for about 36% of the total market during 2017, compared to 35% for television. Online advertising includes paid search, display ads, video ads and other categories.  To take advantage of the growing base of online consumers, as well as the increases in connection and computing speeds,…

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