Online Advertising Become More Targeted, Takes 36.8% Share of U.S. Advertising Market, Business and Industry Trends Analysis

Both the online audience and the level of sophistication in online advertising continue to increase dramatically.  Advertisers large and small have made the internet a significant part of their advertising strategies.  Digital advertising in the U.S., during 2021, was a projected $191.09 billion, according to eMarketer, up 25.5% from 2020.  Mobile advertising accounted for a projected $129.79 billion for the year. Digital marketing technologies, and the vast volume of personal data gathered on consumers and utilized in such advertising, has sparked deep concern about consumer privacy throughout much of the world.  An enhanced degree of government regulation has resulted, particularly…

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