Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges, Business and Industry Trends Analysis

Analysts at eMarketer estimated worldwide e-commerce sales of $2.290 trillion in 2017, up from $1.859 trillion in 2016 and $1.548 trillion in 2015.  This figure includes online retail sales, digital downloads, sales of tickets to events and travel.  Global online sales have been supported by very strong results at Amazon.com, largely due to its competitive pricing, expansion of merchandise categories, free shipping for members of its “Prime” service and convenience of use. Global internet users reached 4.021 billion in early 2018 according to a study by Hootsuite and We Are Social.  Several factors will encourage consumers to do more of…

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