Please wait while the search results are loading...

Wi-Fi Enables Wireless Traffic Growth, Business and Industry Trends Analysis

While cellular phone companies are investing billions of dollars in technologies to give their subscribers enhanced services such and 4G mobile internet, Wi-Fi is more vital than ever for wireless access.  As the number of cellular device subscriptions for smartphones, tablets, laptops and aircards has soared, so has the demand placed upon cellular networks.  Wi-Fi acts as a vital relief valve.  Wireless device owners increasingly want to access immense files, such as Netflix movies on demand.  If the world’s rapidly increasing wireless data traffic relied solely on cellular networks, the system would be under severe stress.  However, since wireless device owners frequently have access to Wi-Fi as an alternative for a large portion of the day, they can switch to Wi-Fi from cellular as needed, reducing their total cellular subscription costs and dramatically reducing the load placed on cellular networks.  The role played by Wi-Fi will remain vitally important, even as ultrafast 5G cellular networks are rolled out.  At the same time, Wi-Fi will become even more important to the world’s technology users as connected devices proliferate in the rapidly growing Internet of Things (IoT).
Experts at Cisco, with their Cisco Visual Networking Index, estimated that by 2023, the global number of internet-connected mobile devices will reach 3.6 per capita (nearly 28.5 billion devices).  Smartphones will represent about 44% of these devices and connections.  More than 50% of mobile traffic is offloaded to Wi-Fi rather than remaining on cellular networks.
Wi-Fi routers have very high theoretical data transfer speeds, but actual speeds rely on local internet connections.  On the fixed end, each Wi-Fi network is tied into an internet router.  This means that the actual download speed enjoyed by the Wi-Fi user is limited to the speed of the internet service connected to the router.  If a user has a local internet connection with a 50 meg download speed via a cable modem, then the local Wi-Fi system will also be limited to 50 meg.
Wi-Fi is now advancing through enhanced technologies.  Recent enhancements include MU-MIMO (multi-user, multiple-input, multiple-output), which allows a Wi-Fi device to handle data requests from multiple sources at once.  Another recent technology known as OFDMA (orthogonal frequency-division multiple access) can split a Wi-Fi channel into many data pipes simultaneously.  Kumu Networks, Inc., a startup based in Santa Clara, California (, has developed “full duplex” technology that enables Wi-Fi to transmit and receive simultaneously, effectively doubling the speed and capability of the network.
In early 2019, Amazon acquired Eero, a Wi-Fi startup that makes small wireless routers for home use, promising no Wi-Fi dead zones within the home.  The acquisition enables Amazon to compete with Google’s OnHubs.
Amazon and Apple are using devices such as iPhones, smartwatches, “smart” speakers and personal digital assistants such as Alexa to provide connectivity and power wireless networks.  The companies use their wireless networks, such as Amazon’s Sidewalk, as well as Apple’s AirTag and Find My Network, to allow the devices to transmit tiny bits of data from any available wireless connection, thereby supplementing Wi-Fi networks and reducing wireless communication problems.  Data is encrypted for security.

A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics