Fashion Rental Grows Thanks to Online Apparel Pioneer Rent the Runway, Business and Industry Trends Analysis

Growing numbers of women are expanding their wardrobes, at least temporarily, by renting clothes and accessories.  Users may rent selected items for several days at a fraction of the items’ retail prices, or subscribe to a monthly service which likely includes several items per shipment. Rent the Runway, an online site that rents dresses, jewelry and accessories, makes luxury affordable to its 6 million members.  The site offers 65,000 dresses (many from top designers such as Badgley Mischka, Herve Leger and Vera Wang) and 25,000 pieces of jewelry which members rent for a few days and return in prepaid and…

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