E-Commerce & Internet Industry Market Research

Competitive Intelligence, Business Analysis, Forecasts, Market Size, Trends, Companies, Statistics

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Industry Overview
Contents/Key Findings
Industry Statistics
Top companies
Industry trends

E-Commerce & Internet OVERVIEW

The e-commerce and broader internet industry continue to evolve at breakneck speed, driven by shifting consumer expectations, technological innovation and changing regulatory …

The e-commerce and broader internet industry continue to evolve at breakneck speed, driven by shifting consumer expectations, technological innovation and changing regulatory landscapes. Several pivotal trends are redefining how businesses operate and how consumers interact with digital platforms.

1. The Rise of AI-Powered Commerce

Artificial Intelligence (AI) is no longer just a buzzword, it’s becoming integral to e-commerce operations. AI is transforming product recommendations, search functionality and customer service through chatbots and virtual assistants. Retailers are leveraging AI to personalize shopping experiences in real time, increase operational efficiency and forecast demand more accurately. Generative AI, in particular, is enabling the creation of dynamic content, product descriptions and even influencer-style marketing at scale.

2. Mobile-First Consumer Behavior

With over 70% of global e-commerce traffic now coming from mobile devices, companies are optimizing for a mobile-first experience. Mobile wallets, one-click payments and app-exclusive discounts are becoming standard. In emerging markets, where mobile infrastructure often leapfrogs desktop internet, m-commerce is fueling a significant portion of new growth.

3. Social Commerce on the Rise

Social platforms like Instagram, TikTok and YouTube are now fully fledged e-commerce ecosystems. Influencer-led shopping, live-stream product demos and in-app checkouts are creating seamless paths from discovery to purchase. In China, this model is already dominant, and Western markets are rapidly adopting similar strategies to capture the attention of younger consumers.

4. Privacy, Data Control, and Regulation

Consumers are increasingly aware of how their data is collected and used. In response, regulators are enforcing stricter data privacy laws such as the GDPR in Europe and CCPA in California. Tech giants are phasing out third-party cookies, prompting marketers to pivot toward first-party data strategies and privacy-friendly personalization tools.

5. Cloud-Native and Scalable Infrastructure

Scalability is crucial for e-commerce platforms facing surges in traffic and demand. Cloud-native architectures are enabling businesses to build resilient, flexible platforms that can quickly adapt. This shift is especially important for SMEs entering the global marketplace, providing affordable access to enterprise-level tools.

6. Logistics and Fulfillment Innovation

Fast, reliable delivery has become a competitive differentiator. Innovations in last-mile delivery, including drones, autonomous vehicles and micro-fulfillment centers, are being tested and scaled in major urban areas. Meanwhile, sustainability concerns are pushing companies to adopt greener logistics strategies.

7. The Globalization of E-Commerce

Cross-border e-commerce is expanding rapidly, thanks to improved payment gateways, localization tools and streamlined international logistics. Consumers are more open than ever to buying from foreign sellers, especially in categories like fashion, electronics, and specialty goods.

These trends highlight a fundamental truth: the lines between commerce, content, and community are blurring. As the digital economy becomes more integrated and intelligent, businesses that prioritize personalization, agility, and trust will thrive in this increasingly competitive landscape.

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Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.

Hundreds of Top Companies Profiled, Including:

PLUNKETT PROVIDES UNIQUE ANALYSIS OF THE FOLLOWING TRENDS THAT ARE DRIVING THIS INDUSTRY:

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the E-Commerce & Internet Business Industry. Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

Business trends analysis
In-depth industry overview
Technology trends analysis
Forecasts
Spending, investment, and consumption discussions
In-depth industry statistics and metrics
Industry employment numbers

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

U.S. and Global Firms
Publicly held, Private and Subsidiaries
Executive Contacts
Revenues
For Public Companies: Detailed Financial Summaries
Statistical Tables

Key Questions Answered Include:

How is the industry evolving?
How is the industry being shaped by new technologies?
How is demand growing in emerging markets and mature economies?
What is the size of the market now and in the future?
What are the financial results of the leading companies?
What are the names and titles of top executives?
What are the top companies and what are their revenues?

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the E-Commerce & Internet Business Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the E-Commerce & Internet Business

Major Trends Affecting the E-Commerce & Internet Business
Introduction to the E-Commerce & Internet Business
Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
Amazon’s Online Market Share Dominates/Temu & Shein Compete Aggressively
Package and Food Delivery by Drone
Wi-Fi Enables Wireless Traffic Growth, Including the Internet of Things (IoT)
Global Internet Market Tops 9.3 Billion Users both Fixed and Wireless
Fiber-to-the-Home (FTTH) Gains Traction
Cloud Computing and Software as a Service (SaaS) Provide Data Storage & Access
China Is the World’s Largest E-Commerce Market and Continues to Boom
India Is the New E-Commerce Battle Ground
Overview of the Social Media Industry/TikTok Soars to 170 U.S. Million Users, Faces Ownership Legislation
Social Media Rakes in Global Online Shopping and Ad Revenues
Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
Programmatic Ad Buying Dominates the Digital Media Market
Online Travel Agencies (OTAs) /Hotels Fight to Keep Control of the Customer
Pandora and Spotify Lead in Streaming Music Via Internet Radio but Face Challenge from Apple Music/SiriusXM Tops 33.2 Million Subscribers
Overview of the Mobile Apps Industry
Quality of Care and Health Care Outcomes Data Are Available Online, Creating a New Level of Transparency
Smartphones and Neobanks Replace Bank Branches and Tellers
Insurance Direct Selling and E-Commerce
The Internet of Things (IoT) and M2M to Boom, Enhanced by Artificial Intelligence (AI)/Open New Avenues for Hacking
Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models
Fashion Rental Pioneered by Online Apparel Firm Rent the Runway
Smaller Satellites (SmallSats and CubeSats) and Low Earth Orbit Revolutionize Telecommunications
Sharing Economy Gains Market Share in Travel with Online Sites Like Airbnb, Vrbo and Many Global Competitors
Digital Assistants Include Amazon’s Echo and Google’s Home/Alexa and Similar Software Power Third-Party Developers
Amazon Becomes One of the World’s Leading Sellers of Apparel and Shoes
The Metaverse Has Difficulties Gaining Steam
OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow
Regulatory Environment Is Challenging for Online Businesses & Social Media

Plunkett Research Provides In-Depth Tables for the Following E-Commerce & Internet Business Statistics

Ecommerce & Internet Business Statistics and Market Size Overview
Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview
U.S. Computer Software & Related Services Quarterly Revenue: Q4 2023-Q3 2024
U.S. Retail Trade and Ecommerce Sales: 2019-2022
Total & Ecommerce Sales for Electronic Shopping & Mail-Order Houses, by Merchandise Line, U.S.: 2019-2022
Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
Internet Access Technologies Compared
Number of Business & Residential High Speed Internet Lines, U.S.: 2020-2025
Amazon.com, Inc. Annual Sales & Income: 2018-2024
Employment in Ecommerce & Internet-related Fields, U.S.: 2002-2024
Estimated Quarterly U.S. Retail and Ecommerce Sales: 1st Quarter 2012-3rd Quarter 2024

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E-Commerce & Internet Industry Market Research

E-Commerce & Internet OVERVIEW

WE PROFILE HUNDREDS OF TOP COMPANIES:

PLUNKETT PROVIDES IN-DEPTH STATISTICS TABLES COVERING THE FOLLOWING INDUSTRY TOPICS:

Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.

Hundreds of Top Companies Profiled, Including:

PLUNKETT PROVIDES UNIQUE ANALYSIS OF THE FOLLOWING TRENDS THAT ARE DRIVING THIS INDUSTRY:

Organizations that have used our research and products

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