E-Commerce & Internet Industry Market Research

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E-Commerce & Internet OVERVIEW

       The global Internet audience continues to grow steadily, with the worldwide base of broadband Internet users (including fixed and wireless) in the 3.2 billion range as 2016 began.
     This vast base of high speed Internet users encourages businesses to innovate in order to offer an ever-evolving array of online services.
     Sectors that are growing very rapidly online include the sale of entertainment products, event tickets, travel, apparel and consumer electronics.
     Even groceries have moved into the fast lane, as online grocery sales are growing quickly in the U.S.
    thanks to a growing list of same-day delivery options.
     The most powerful trends on the Internet include access via wireless devices, the migration of entertainment to the web and cloud-based software-as-a-service.
     Today, consumers are more focused than ever on finding the best prices, as consumer attitudes and shopping habits changed dramatically as a result of the 2007-09 recession.
     Consequently, e-commerce firms that offer high value at low prices are well-positioned to prosper.
     The standout winner in e-commerce continues to be Amazon, where sales have soared thanks to aggressive discount pricing, free shipping for its “Prime” members and an ever-growing variety of merchandise categories.
     Amazon's revenues soared from $34.2 billion in 2010 to $107.0 billion in 2015.
     The firm's sales outside North America are booming as well, despite the fact that it has major foreign competitors, particularly from relatively new companies based


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