Advertising & Branding Industry Market Research


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Advertising, Branding & Marketing OVERVIEW

¹ Video Tip For our brief video introduction to the Advertising industry, see   The size of the advertising market is difficult to assess, and estimates by analysts vary to some degree.
    This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing efforts; catalogs, brochures and other printed matter; the creation and maintenance of web sites, email campaigns and social media campaigns; and myriad other components, in addition to expenses for media.
    Numbers that are available for analysis and comparison are generally limited to actual spending on media, such as radio, TV, billboards and paid search or Internet advertising.
    Even these numbers are often educated guesses.
    Estimates of ad spending may include spending at both local and national media outlets, as well as spending on Internet media via paid search and online ads. Recently, spending for ads on social media sites has been added to the media spending mix, as this is a very rapidly growing medium.
    Another extremely important development has been the use of data mining and predictive analytics to study patterns of consumer media use in order to place ads, especially digital ads, in front of the best possible audience for a particular ad.
    For example, Facebook enables the advertiser to drill deep into consumer demographics, tastes, habits and locales


Industry Overview Video


  • -Xaxis

  • -Belo Corp

  • -Disney/Media Networks

  • -CBS Radio

  • -ACME Communications Inc

  • -Acxiom Corp

  • -Advance Publications Inc

  • -Alliance Data Systems Corporation

  • -Alloy Inc

  • -Time Warner Inc

See All

Industry Statistics

  • Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2014
  • Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2008-2014
  • Employment in Advertising & Related Industries, U.S.: 1990-2015
  • Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2009-2014
  • Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014

Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.

  • Xaxis
  • Belo Corp
  • Disney/Media Networks
  • CBS Radio
  • ACME Communications Inc
  • Acxiom Corp
  • Advance Publications Inc
  • Alliance Data Systems Corporation
  • Alloy Inc
  • Time Warner Inc

Industry Trends Analyzed Include:

  • Agencies Face Both Evolving Client Needs and Vast Changes in Media
  • Global Media Giants Acquire both Content and Distribution
  • Programmatic Ad Buying Dominates the Market
  • Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
  • Google and YouTube Dominate Online Video Advertising
  • Online Advertising Becomes More Targeted, Takes 27 Percent Share of U.S. Advertising Market
  • Global Internet Market Tops 3 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
  • Television Ads Evolve to Face New Challenges, Formats and Online Competitors
  • DVR Market Evolves/Time-Shifting Hurts Advertisers
  • Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
  • Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be Consumer-Generated
  • Social Media to Generate $23.6 Billion in Global Ad Revenues
  • Email Reigns as One of the Single Most Effective Advertising Tools
  • Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
  • Billboards Go Digital
  • Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate
  • Private Label Brands Grow in Share of Total Store Sales
  • LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
  • Hispanic Market Attracts Growing Advertising and Marketing Focus
  • Ad Market in China Booms
  • Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics

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