Agencies Face Both Evolving Client Needs and Vast Changes in Media, Business and Industry Trends Analysis

The world of advertising is largely driven by advertising agencies, both large and small.  The biggest agencies are made up of large numbers of subsidiaries and operating units.  Specialized groups and business units within the agencies focus on specific tasks and client needs:  media planning and buying, digital media, marketing, branding and public relations, in addition to the more traditional production of artwork, advertising copy and related tasks. For most of the history of the agency industry, business was done on a cost-plus basis.  Bills came into the agency from such suppliers as photographers and magazines, the agency added 17.65%…

A Representative List of Organizations that Have Used our Research and Products: