Introduction to the Advertising and Branding Industry, Business and Industry Trends Analysis

¹ Video Tip For our brief video introduction to the Advertising industry, see www.plunkettresearch.com/video/advertising .   The size of the advertising market is difficult to assess, and estimates by analysts vary to some degree.  This is partly because the final cost of advertising for any organization includes creative and agency costs; local branding and marketing efforts; public relations; catalogs, brochures and other printed matter; the creation and maintenance of web sites, email campaigns and social media campaigns; and myriad other components, in addition to expenses for media.  Numbers that are available for analysis and comparison are generally limited to actual…

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