Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar, Business and Industry Trends Analysis

Today, more than ever, marketers are seeking ways to get their products and brands in front of consumers in a relevant and effective manner through embedded advertising.  This is the practice of arranging for products and brands to be seen in use by entertainers or athletes, or in relation to a specific event or locale.  For example, marketers very frequently pay substantial fees to have characters in a movie drive a certain make of car or drink a certain brand of soft drink.  This is often true in television as well.  A related concept is native advertising, in which media…

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