Billboards Go Digital, Business and Industry Trends Analysis

Outdoor advertising, also known as out of home advertising, grew to $7.6 billion in the U.S. during 2016, up 3.1% from 2015’s $7.3 billion, according to the Outdoor Advertising Association of America.  This figure surpassed the industry’s all-time high of $7.3 billion in 2007. One of the hottest venues for advertising is plasma billboards.  Take a stroll around Times Square in Manhattan, wait for the tube in London, look across the Huangpu river to the Pudong area in Shanghai or drive down the strip in Las Vegas and you will see glaring examples.  These dynamic screens, able to rapidly change…

A Representative List of Organizations that Have Used our Research and Products: