Billboards Go Digital, Business and Industry Trends Analysis

Outdoor advertising (billboards and similar venues), also known as out-of-home advertising, grew to $7.7 billion in the U.S. during 2017, up 1.2% from 2016’s $7.6 billion, according to the Outdoor Advertising Association of America.  One of the hottest venues for advertising is plasma billboards.  Take a stroll around Times Square in Manhattan, wait for the tube in London, look across the Huangpu river to the Pudong area in Shanghai or drive down the strip in Las Vegas and you will see glaring examples.  These dynamic screens, able to rapidly change messages or display continuous video streams, can be both eye-catching…

A Representative List of Organizations that Have Used our Research and Products: