Email Reigns as One of the Single Most Effective Advertising Tools, Business and Industry Trends Analysis

Marketing and advertising managers have determined that email may not only be their most effective ad tool, but is also likely to be the most cost effective.  The challenges include attracting consumers and capturing their email addresses, properly maintaining databases of those email addresses, and publishing relevant, useful emails that will maintain the interest of those consumers. Ads in the form of emails are not new.  Advertisers have been emailing existing as well as potential customers for years.  What is a growing phenomenon, however, is the use of automated series of emails based on a customer’s behavior, triggered by such…

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