Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate, Business and Industry Trends Analysis

Analysts at the World Advertising and Research Center estimate that worldwide mobile advertising spending in 2020 would reach $189.0 billion, up dramatically from $165.7 billion in 2019.  GPS:  Adding GPS features to wireless devices is a natural enhancement.  For example, package delivery giant UPS has provided GPS-enabled handhelds to its tens of thousands of drivers to help them find destinations quickly.  Other firms are using GPS services from Trimble Navigation Limited to determine the driving habits and locations of tens of thousands of company cars and trucks nationwide.  Are employees driving too fast?  Too slow?  Are company cars or trucks…

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