Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate, Business and Industry Trends Analysis

Analysts at eMarketer estimate that worldwide mobile advertising spending in 2018 would be $183.6 billion, up dramatically from $142.8 billion in 2017 and $109.0 billion in 2016.  While this sector is soaring, the net effect is that other types of advertising are becoming less dominant. GPS:  Adding GPS features to wireless devices is a natural enhancement.  For example, package delivery giant UPS has provided GPS-enabled handhelds to its more than 75,000 drivers to help them find destinations quickly.  Other firms are using GPS services from Trimble Navigation Limited to determine the driving habits and locations of tens of thousands of…

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