Private Label Brands Grow in Share of Total Store Sales, Business and Industry Trends Analysis

Discount stores and a number of other retailers are offering more and more products that are private label.  Instead of being limited to selling branded products from major manufacturers like Procter & Gamble, growing numbers of stores are contracting for the manufacture of store-branded merchandise.  Such is the case with Wal-Mart and its Ol’ Roy dog food, the George line of apparel or the Sam’s Choice products found in its Sam’s Club stores.  One-half of the goods sold at Target and Kroger stores are now privately branded (Kroger owns and operates dozens of manufacturing facilities in the U.S.).  Costco’s Kirkland…

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