Private Label Brands Grow in Share of Total Store Sales, Business and Industry Trends Analysis

Discount stores and a number of other retailers are offering more and more products that are private label.  Instead of being limited to selling branded products from major manufacturers like Procter & Gamble, growing numbers of stores are contracting for the manufacture of store-branded merchandise.  Such is the case with Walmart and its Ol’ Roy dog food, the George line of apparel or the Sam’s Choice products found in its Sam’s Club stores.  One-half of the goods sold at Target and Kroger stores are now privately branded (Kroger owns and operates dozens of manufacturing facilities in the U.S.).  Costco’s Kirkland…

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