Consulting Firms Acquire Digital Advertising Agencies, Extending Their Marketing Services

Some of the world’s leading consulting companies have extended their services deep into the advertising agency space, including the acquisition of top ad agencies. This trend is particularly strong at consultancies that have a strong focus on technology services, marketing advisory, or both. This is a logical way for such consulting firms to dramatically extend their services while tying themselves more intricately to their clients in vital ways.

Consulting giants Accenture and Deloitte have each acquired and/or developed significant digital advertising units. This enables these firms to offer expertise in online advertising, digital marketing, social media, web sites, mobile services and ecommerce. At the same time, they can offer their traditional, but related, technology consulting in such areas as networks, software engineering and hardware or cloud implementation.

In April 2019, Accenture took a dramatic step in this regard by acquiring Drogas5 for the Accenture Interactive business group. Drogas5 has gained fame in the agency industry in recent years for its highly creative advertising work for such firms as HBO, Under Armour and Amazon.com.

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Consulting Firms Acquire Digital Advertising Agencies, Extending Their Marketing Services, Business and Industry Trends Analysis

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