Online Marketing, Social Media and Ecommerce Enable Startups and Disruption in Consumer Products and Cosmetics, Business and Industry Trends Analysis

A handful of extremely powerful trends are disrupting the consumer products and services segment.  The most noteworthy may be the marketing power of the internet.  Digital marketing has been incredibly disruptive, enabling startups to gain rapid popularity and grab market share from incumbents such as Unilever.  Small firms can readily set up shop with their own websites and then draw traffic by utilizing a wide variety of digital platforms, such as Pinterest, Facebook, Instagram, health and beauty bloggers, Twitter and similar promotional opportunities—many of which are free-of-charge.  Small firms can also reach millions of potential consumers via global sites such…

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