DVR Market Evolves/Time-Shifting Hurts Advertisers, Business and Industry Trends Analysis

Digital Video Recorders (DVRs, also known as Personal Video Recorders or PVRs) allow viewers to download broadcast television, satellite television and cable programs for later viewing.  Viewers are typically able to store between 80 and 2,550 hours of programming for playback at their discretion, depending on the sophistication of their equipment and the type of programming.  (High definition, HDTV programs require much more storage space than normal programs.)  Programming can also be viewed and manipulated to skip commercials almost in real-time.  (Or, in some cases, viewers can fast-forward through commercials.)  Viewers can also play back key moments or watch in…

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