Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be Consumer-Generated, Business and Industry Trends Analysis

Powerful new software that creates research models, combined with widespread consumer access to the internet, is creating very effective new methods of consumer research that are vastly different from old-fashioned focus groups and other traditional methods.  At the same time, advertising agencies are taking advantage of today’s digital consumer to build campaigns based on consumer-generated content and consumer participation. TV ads targeted to specific viewers have been on the horizon for years, as broadcasters look for ways to display dog food ads to canine lovers while golf equipment ads appear for golf enthusiasts.  DirecTV offers advertisers a way to use…

A Representative List of Organizations that Have Used our Research and Products: