Television Ads Evolve to Face New Challenges, Formats and Online Competitors, Business and Industry Trends Analysis

An advance estimate of U.S. TV-owning households for 2018 was 119.9 million, up slightly from 2017’s 119.6 million and 2016’s 118.4 million, according to Nielsen Media Research.  Nielsen also reported that the number of households with TV sets (TV penetration) fell slightly to 95.2%. Many consumers are dropping their costly cable and satellite TV subscriptions and relying heavily on internet-based programming instead, particularly in the U.S.  These consumers are called “cord cutters.”  This trend creates significant challenges for cable/satellite firms and broadcast television, along with the advertisers that pay for ads on these traditional TV platforms.  The fact that new…

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