Television Ads Evolve to Face New Challenges, Formats and Online Competitors, Business and Industry Trends Analysis

An advance estimate of U.S. TV-owning households for 2020 was 121 million, up slightly from 2019’s 120.6 million, according to Nielsen Media Research.  Many consumers are dropping their costly cable and satellite TV subscriptions and relying heavily on internet-based streaming instead, particularly in the U.S.  These consumers are called “cord cutters.”  This trend creates significant challenges for cable/satellite firms and broadcast television, along with the advertisers that pay for ads on these traditional TV platforms.  The fact that new TV sets are internet-ready is adding fuel to this trend. More and more, consumers are relying on non-TV sources for entertainment,…

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