LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers, Business and Industry Trends Analysis

LOHAS, an acronym for Lifestyles of Health and Sustainability, is a term used to describe the segment of consumers whose purchases are influenced by matters such as corporate social responsibility, recyclable materials, energy efficiency, organic contents, toxicity, allergens, environmental impact and alternative living styles.  “Eco-friendly” products are important to them, but these consumers should not be confused with extreme “greens” or environmental fanatics. LOHAS consumers typically prefer to buy organic or “natural” foods, dietary supplements and personal care products; they also often prefer alternative medicines and therapies in the form of acupuncture, massage and herbal remedies.  Furthermore, these consumers tend…

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