Google and YouTube Dominate Online Video Advertising, Business and Industry Trends Analysis

The fact that Google owns the dominant video site, YouTube, gives it a great knowledge base in how the online audience interacts with video content and related advertising. As of early 2015, YouTube reported more than 1 billion users each month, with more than half of the site’s views done via mobile devices. Analysts at comScore estimate that 196.5 million Americans watched online videos in the month of August 2014 alone, with Google-racking up 159,753 million unique viewers compared to Facebook’s 108,349 million and AOL’s 62,537. Other top video sites include NDN, Yahoo!, VEVO and Amazon Sites. There is significant potential to add…

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