Please wait while the search results are loading...

Google and YouTube Dominate Online Video Advertising, Business and Industry Trends Analysis

The fact that Google owns the dominant video site, YouTube, gives it a great knowledge base in how the online audience interacts with video content and related advertising. As of early 2015, YouTube reported more than 1 billion users each month, with more than half of the site’s views done via mobile devices. Analysts at comScore estimate that 196.5 million Americans watched online videos in the month of August 2014 alone, with Google-racking up 159,753 million unique viewers compared to Facebook’s 108,349 million and AOL’s 62,537. Other top video sites include NDN, Yahoo!, VEVO and Amazon Sites.
There is significant potential to add a video element to targeted advertising. For example, when a search for “golf equipment” is performed on Google, a video ad for Nike with a golf pro swinging a club might appear alongside regular search results. A click on the ad could lead to the golf area of Nike’s site. Google’s purchase of DoubleClick, Inc. in 2008 greatly expanded the search engine firm’s abilities in online video advertising sales and tracking. Social media leader Facebook enables advertisers to embed videos, rather than static photos, in their ads with great success.
Major advertisers are diverting significant portions of their budgets away from television to buying online space instead. Starcom MediaVest, a unit of ad agency giant Publicis Groupe, shifted in excess of $500 million from TV advertising to the Internet from mid-2013 to mid-2014. MasterCard, Verizon Wireless and snack-maker Mondelez International are also ramping up online spending and cutting TV budgets. eMarketer forecasts that by 2018, online video, web site ads and mobile ads will make up 36.4% of U.S. advertising spending, while TV ads will account for only 36.1%.
 


A Representative List of Organizations that Have Used our Research and Products:

Testimonials

I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics