Ad Market in China Booms, Business and Industry Trends Analysis

According to GroupM, China’s advertising spending was expected to fall by 2.8% in 2020 over 2019 to $89.6 billion.  Mobile advertising was expected to account for nearly 80% of digital advertising in 2020 in China.  On a global basis, ad spending reached $552.0 billion in 2020, down from $618.9 billion in 2019, according to the World Advertising and Research Center. The growth trend in China has grown steadily ever since the Chinese government lifted a ban on advertising in 1979 and the country’s joining the World Trade Organization in 2001.  All of the world’s major advertising agencies have opened Chinese…

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