Ad Market in China Booms, Business and Industry Trends Analysis

According to Group M, China’s ad spending was expected to reach $85.7 billion in 2016, up 9.3% from 2015.  Internet ad spending was forecast to account for 49.7% of the total (it accounted for only 14.8% in 2011). On a global basis, ad spending was forecasted to reach $443 billion, and further expected to rise another 5% in 2016 due to the Summer Olympics in Rio de Janeiro and the U.S. presidential elections. The growth trend in China has grown steadily ever since the Chinese government lifted a ban on advertising in 1979 and the country’s joining the World Trade…

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