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Ad Market in China Booms, Business and Industry Trends Analysis

According to analysts at Asian advertising agency dentsu, China’s advertising spending was expected to increase by 1.9% in 2022 over 2021, to $120.8 billion.  Digital advertising was expected to grow by 6%-7% yearly through 2025 in China, with market share reaching 82% by 2025.  
Among the biggest-spending brands on ads in China are global consumer brands such as Crest toothpaste, Colgate toothpaste, Head & Shoulders shampoo and Oil of Olay skin cream.  Meanwhile, local providers of vitamins, nutritional supplements and cellular telephone service are also big spenders.
One of the biggest challenges in advertising effectively within China is its vast size and cultural diversity.  China spans an immense geographic area, contains 1.4 billion residents and is marked by many regional differences in consumer tastes, sensitivities, dialects and income levels.  For example, the coastal areas, booming with manufacturing and service industry jobs, contain households that are more educated, more mobile and more affluent than most inland areas.  Approximately 1 billion Chinese have smartphones.

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