Please wait while the search results are loading...

Hispanic Market Attracts Growing Advertising and Marketing Focus, Business and Industry Trends Analysis

In the United States, ethnic populations are rapidly expanding, along with their spending.  The buying power of Hispanic consumers has been rising at a rapid rate.  In fact, the Bureau of the Census states that Hispanics accounted for more than one-half of all U.S. population growth between 2000 and 2010.  While this growth has been slowing recently, due to decreased immigration, the number of Hispanic Americans is projected to be 106 million by 2050, or more than 25% of the total population. 

The Association of Hispanic Advertising Agencies (AHAA, ) finds significant annual growth in total Hispanic print and television advertising in recent years.  There are now a large number of advertising agencies specializing in ads that target Hispanic consumers, and revenues at radio and TV stations that target the Hispanic audience have been soaring.  Brand loyalty among Hispanic consumers is now highly valued, and large sums are being spent on advertising and branding campaigns that target Hispanic market share

Food companies especially are targeting the Hispanic market.  Pepsico, Kraft Heinz and General Mills are significantly increasing their ad spending for this market.

Nissan’s Southwest Dealers Commission in the U.S. researched Hispanic buying habits and found that personal experience is a key element.  Having friends or family members who know salespeople makes a difference, as does an environment that is compatible with Latino culture.  The dealers responded with culturally targeted advertising, sponsorship and promotions campaigns.  The result was a 31% sales increase the first year.  Four years later, sales to Hispanics achieved 35.9% market penetration.



A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics