Advertising & Branding Industry Market Research

Competitive Intelligence, Business Analysis, Forecasts, Market Size, Trends, Companies, Statistics

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Advertising, Branding & Marketing OVERVIEW

The advertising and branding industry is undergoing one of its most transformative periods ever, fueled by technological innovation, evolving consumer behaviors and the explosion of digital media.  In 2025, several powerful trends are redefining how brands connect with their audiences.
1. Generative AI Reshapes Creative Processes
Artificial intelligence (AI), particularly generative AI platforms like ChatGPT, Claude and DALL=E, are revolutionizing content creation.  These tools are enabling agencies and brands to generate high-quality copy, images and even video content at unprecedented speed and scale.  For example, Klarna reported saving $10 million annually by using GenAI to produce marketing materials instead of traditional creatives.  This shift is not only driving cost efficiency but also allowing hyper-personalized, niche campaigns across digital platforms.
2. Digital Advertising Dominates—and Diversifies
Digital and search advertising now make up approximately two-thirds of global ad spending, with Amazon emerging as a dominant media player thanks to its product search advertising and new ad-supported Prime Video model.  Social media remains a central force, as platforms like Facebook, Instagram and TikTok offer highly targeted brand access to billions of users.  Meanwhile, programmatic ad buying, automated, data-driven ad placement, is allowing brands to bid on millions of impressions per second across web, mobile and increasingly, digital TV and billboards.
3. The Rise of Branded Entertainment and Embedded Marketing
Traditional ads are struggling to hold viewer attention, leading brands to invest in embedded advertising and branded content.  From product placements in video games and streaming series to “native advertising” within social media feeds, these strategies blur the line between entertainment and marketing, creating more immersive and memorable brand experiences.
4. Data Privacy and Ad Targeting in Flux
As governments tighten data privacy regulations, like Europe’s GDPR and Apple’s app tracking transparency, brands are rethinking ad targeting.  Google’s gradual move away from third-party cookies underscores a broader industry shift toward cohort-based targeting and consent-driven data use.  While this protects users, it also challenges marketers to deliver results with fewer personal data points.
5. Evolving Media Consumption Requires Agile Strategies
Cord-cutting, on-demand streaming and second-screen behaviors are transforming traditional media.  Advertisers now face fragmented audiences across YouTube, Netflix, gaming platforms and mobile apps.  Smart TV ad tech, interactive product placement, and synchronized social media engagement (e.g., hashtags tied to TV events) are tools brands use to stay relevant and measurable in this new ecosystem.
6. Email and Niche Targeting Remain Surprisingly Effective
Despite the digital noise, email remains one of the most effective and cost-efficient channels for marketers, especially when campaigns are behaviorally triggered and segmented for relevance.  Similarly, niche targeting based on consumer passions, rather than traditional demographics, continues to yield strong engagement.
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Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.


Hundreds of Top Companies Profiled, Including:

PLUNKETT PROVIDES UNIQUE ANALYSIS OF THE FOLLOWING TRENDS THAT ARE DRIVING THIS INDUSTRY:

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry. Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

  • Business trends analysis
  • In-depth industry overview
  • Technology trends analysis
  • Forecasts
  • Spending, investment, and consumption discussions
  • In-depth industry statistics and metrics
  • Industry employment numbers

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

  • U.S. and Global Firms
  • Publicly held, Private and Subsidiaries
  • Executive Contacts
  • Revenues

  • For Public Companies: Detailed Financial Summaries

  • Statistical Tables

Key Questions Answered Include:

  • How is the industry evolving?
  • How is the industry being shaped by new technologies?
  • How is demand growing in emerging markets and mature economies?
  • What is the size of the market now and in the future?
  • What are the financial results of the leading companies?
  • What are the names and titles of top executives?
  • What are the top companies and what are their revenues?

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising & Branding Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry

  1. Major Trends Affecting the Advertising & Branding Industry

  2. Introduction to the Advertising and Branding Industry

  3. Agencies Face Both Evolving Client Needs and Vast Changes in Media

  4. OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots

  5. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant

  6. Programmatic Ad Buying Dominates the Digital Media Market

  7. Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless

  8. Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads

  9. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

  10. Social Media Rakes in Global Online and Ad Revenues

  11. Email Reigns as One of the Single Most Effective Advertising Tools

  12. Newspapers and Magazines Rely on Digital Editions and Apps

  13. Billboards Go Digital

  14. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising

  15. Private Label Brands Grow in Share of Total Store Sales

  16. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

  17. Growth in China’s Ad Market

  18. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics

  19. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders

  20. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics

  21. Regulatory Environment Is Challenging for Online Businesses & Social Media

Plunkett Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics

  1. Advertising & Branding Industry Statistics and Market Size Overview

  2. Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview

  3. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022

  4. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

  5. Employment in Advertising & Related Industries, U.S.: January of 1990-2025

  6. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022

  7. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

  8. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

  9. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

  10. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

  11. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022

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eBook or Book:

This industry onlyPublication date: May 2025
ISBN-13: 978-1-64788-565-6
ISBN-13: 978-1-64788-073-6
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