Advertising & Branding Industry Market Research


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Advertising, Branding & Marketing OVERVIEW

¹ Video Tip For our brief video introduction to the Advertising industry, see   The size of the advertising market is difficult to assess, and estimates by analysts vary to some degree.
    This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing efforts; catalogs, brochures and other printed matter; the creation and maintenance of web sites and myriad other components, in addition to expenses for media.
    Numbers that are available for analysis and comparison are generally limited to actual spending on media, such as radio, TV, billboards and paid search or Internet advertising.
    Even these numbers are often educated guesses.
    Estimates of ad spending may include spending at both local and national media outlets, as well as spending on Internet media via paid search and online ads.
    Recently, spending for ads on social media sites has been added to the mix. The advertising industry has been enjoying strong revenues, with a good rebound since the global recession ended in 2009.
    Analysts at ZenithOptimedia estimate that the global market totaled $509.0 billion for 2013, and will grow 5.3% to $532.0 billion in 2014.
    They further estimate that growth will accelerate to 5.8% per year in 2015 and 2016. America is by far the world’s largest advertising and media market.
     ZenithOptimedia estimates that the 2013 total


Industry Overview Video


  • -Xaxis

  • -Belo Corp

  • -Disney/ABC Television Group

  • -CBS Radio

  • -ACME Communications Inc

  • -Acxiom Corp

  • -Advance Publications Inc

  • -Alliance Data Systems Corporation

  • -Alloy Inc

  • -Time Warner Inc

See All

Industry Statistics

  • Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2013
  • Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2008-2013
  • Employment in Advertising & Related Industries, U.S.: 1990-2014
  • Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2009-2014
  • Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014
  • Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2009-2014

Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.

  • Xaxis
  • Belo Corp
  • Disney/ABC Television Group
  • CBS Radio
  • ACME Communications Inc
  • Acxiom Corp
  • Advance Publications Inc
  • Alliance Data Systems Corporation
  • Alloy Inc
  • Time Warner Inc

Industry Trends Analyzed Include:

  • Agencies Face Both Evolving Client Needs and Vast Changes in Media
  • Global Media Giants Acquire both Content and Distribution
  • Groupon and Other Coupon Firms Compete Aggressively for Consumers’ Attention
  • Google Dominates Online Video Advertising
  • Global Broadband Market Tops 3 Billion Subscribers, Fixed and Wireless/Ultrafast Broadband Expands
  • Television Ads Evolve to Face New Challenges
  • DVR Market Evolves/Time-Shifting Hurts Advertisers
  • Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
  • Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
  • User Generated Content Drives Social Media and Generates Ad Revenues
  • Newspapers and Magazines See Excellent Growth in Digital Editions and Apps
  • Billboards Go Digital
  • Private Label Brands Grow in Share of Total Store Sales
  • LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
  • Hispanic Market Attracts Growing Advertising and Marketing Focus
  • Ad Market in China Booms
  • Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics

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