Advertising & Branding Industry Market Research

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Advertising, Branding & Marketing OVERVIEW

       The size of the advertising market is difficult to assess, and estimates by analysts vary to some degree.
     This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing efforts; catalogs, brochures and other printed matter; the creation and maintenance of web sites, email campaigns and social media campaigns; and myriad other components, in addition to expenses for media.
     Numbers that are available for analysis and comparison are generally limited to actual spending on media, such as radio, TV, billboards and paid search or Internet advertising.
     Even these numbers are often educated guesses.
     Estimates of ad spending may include spending at both local and national media outlets, as well as spending on Internet media via paid search and online ads.
     Recently, spending for ads on social media sites has been added to the media spending mix, as this is a very rapidly growing medium.
     Another extremely important development has been the use of data mining and predictive analytics to study patterns of consumer media use in order to place ads, especially digital ads, in front of the best possible audience for a particular ad.
     For example, Facebook enables the advertiser to drill deep into consumer demographics, tastes, habits and locales in order to have ads appear to highly niched groups.
     The advertising industry has


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Top Companies Profiled

The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.

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