Advertising & Branding Industry Overview
The advertising business is going through rapid changes due to consolidation and globalization. Meanwhile, advertisers, more than ever before, want to create a seamless global brand—they need the services of multinational agencies and consultants who can help them in dozens of countries worldwide. Campaigns and branding, regardless of scale, must be consistent and cost-effective.
Online advertising is booming. Search engines such as Google are seeing revenues soar thanks to paid search inclusion. Also, more and more of advertising budgets are being directed to online ads. Advertisers of all types have learned that targeted ads online are now highly productive. Newspapers, magazines, radio and television are trying to adapt and evolve to changes in audiences and technology.
Vital to businesses of all types, the fields of advertising, marketing and branding and public relations are covered in-depth in this important volume, from television advertising to direct mail, from online advertising to branding and image, from agencies to consultants. This book includes an analysis of advertising and marketing trends, globalization, technologies, finances and more.
This is a complete reference tool for everything you need to know about the business of advertising, branding, marketing and public relations, including:
- Advertising, branding and marketing industry trends and market research
- Advertising agency consolidation, mergers, acquisitions, globalization
- Consumer audience trends and changes in consumer habits viewing
- Search engine paid placement and marketing trends
- Online marketing and advertising trends, both B2B and B2C
- Media industry consolidation
- Advertising budgets
- Proliferation of media outlets
- Audience fragmentation
- Trends in advertising on television, radio, magazines and newspapers
- Trends in branding and private-label merchandising
- Hispanic market growth
Whether you purchase the printed almanac or buy a subscription to the online edition, you will find a complete overview, industry analysis and market research tool in one superb, value-priced package.
We provide you with our famous industry trends analysis, statistical tables, and a glossary, along with a database of industry contacts including associations and professional societies. And you receive our proprietary, in-depth profiles of hundreds of leading companies in all facets of this industry—public and private companies, U.S. and non-U.S. based.
Electronic Access to Company Profiles: Our online data enables you to search, filter and view selected companies, and then export contact data into text or Excel, including executive names with titles, plus the company addresses and phone numbers.
Migration from CD-ROM to Online Tools: 2010 and earlier editions of our printed almanacs (published before June 2010) come with a CD-ROM that contains a complete database of company profiles. For 2011 editions (published June 2010 and later), we have migrated to a special set of online tools provided to book buyers at no additional charge. Buyers of these newer editions receive a form enabling them to register for 1-year, 1-seat online access to special tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. In this manner, you have online access the very latest data posted to Plunkett Research Online for one year. With either the CD-ROM or the online tools, you will be able to access the company profiles to search, view and export company data and contacts.
"This new guide broadly covers data and areas of interest ranging from branding strategy and trends to emerging technology…reliable, authoritative resource."
American Reference Books Annual
Video Introduction to Advertising & Branding Industry