Entertainment, Media, Publishing & Broadcasting Industry Market Research

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Entertainment, Media, Publishing & Broadcasting OVERVIEW

 With astonishing speed, entertainment, media and publishing have evolved into a highly dynamic industry, interconnected by global digital platforms in a manner that few people could even have conceived of a few decades ago.
    From books and media printed on paper, music on CDs, movies rented on DVD at the local Blockbuster and TV networks that forced the viewer to be in front of the screen at a given hour in order to watch a given show, the industry has changed dramatically into an always on, easy to time-shift, always with you, customizable stream of news, entertainment, movies, ebooks and music.Entertainment and media, as a broad sector, are somewhat unique in that revenues are generated by multiple methods.
    Primarily, these methods are: 1) outright purchase, such as the download of an ebook or the purchase of a magazine or a movie theater ticket; 2) subscription, such as cable TV fees, Netflix fees or subscriptions to magazines or to music on Pandora; and 3) advertising fees.Advertising revenues remain of vast importance to this industry, and the Internet has created a multitude of new outlets for such advertising.
    Global advertising media revenues were estimated to be $503 billion in 2015, according to Magna Global, a unit of advertising agency leader Interpublic Group.
    Much of this revenue is made in online media, and the fastest growing markets are in developing nations such as China, Indonesia, India and Brazil.Analysts at Veronis Suhler Stevenson estimate that total U.S.
    communications and media


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The following is a partial listing for this industry. As a subscriber, you will have access to the leading companies and top growth companies. This includes publicly-held, private, subsidiary and joint venture companies, on a global basis as well as in the U.S.

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