New Video Game Console Technologies and Features Boost Sales, Business and Industry Trends Analysis

Game Console History: Sony’s PlayStation 2, released in the fall of 2001, was the first unit to play DVDs and audio CDs while offering top-of-the-line high-tech gaming.  By mid-2007, PlayStation 2 had sold 115 million units worldwide, and the company dropped its retail price from $179 to $129, thereby extending the sales life of the unit. Microsoft was hoping to break Sony’s dominance in the market with its Xbox, which was released in November 2001 (with a $500 million marketing budget).  Xbox was a major step in the company’s attempt to revolutionize home entertainment in the same way that PCs revolutionized…

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