Entertainment-Based Retailing, including Power Towns, Business and Industry Trends Analysis

Since the earliest days of the marketplace, merchants have realized that entertainment draws crowds of people who linger and shop.  Even during the Dark Ages, jugglers, storytellers and other entertainers were an integral part of public markets, helping to draw throngs of people who might purchase goods. For the foreseeable future, entertainment’s value as a drawing card for retail customers will be of growing importance, especially for the retailing of goods beyond everyday staple items.  In fact, the explosive growth of retailing over the internet means that brick and mortar retailers must offer more than the mere availability of merchandise…

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