Overview of the Electronic Games Industry, Business and Industry Trends Analysis

The global video games industry is so vast that it far surpasses the categories of adult and children’s books in terms of total revenues.  Estimates of the total size of the global electronic games market (including hardware, software and subscriptions) vary from one analyst to another, but it is likely that the market will grow to $150 billion or more by 2019.  (Games tracking firm Newzoo forecast that the 2019 market will be $151.9 billion.) The advertising industry has jumped into the GASM field in a massive way, as the number of hours spent by consumers accessing GASM daily has…

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