Please wait while the search results are loading...

Telecom Companies, Including AT&T and Verizon, Compete Fiercely Against Cable in the TV, Internet and Telephone Market, Business and Industry Trends Analysis

Broadcast, cable and satellite TV providers are competing by positioning themselves with value-added content and services, such as enhanced interactive TV, video on demand and expensive programming such as made-for-TV movies and exclusive major league sports coverage.
AT&T took a significant strategic step in mid-2015 by completing its acquisition of satellite TV firm DIRECTV for $48.5 billion.  In February 2021, the company agreed to sell 30% of its pay TV services (including Dish, U-Verse and AT&T TV) to TPG Capital, a private equity firm, for $1.8 billion.  Operations of the three services are now jointly run under a new company called DIRECTV.
Verizon is also investing heavily in the delivery of TV over its internet connections.  The firm offers a full menu of hundreds of TV channels (including HD channels) plus an on-demand library of thousands of movies.  The service, called Fios, also provides premium channel packages for additional fees, as well as single or multi-room DVR.  It provides subscribers with a very high-speed internet access service for speedy downloads.
The prospect of selling television subscriptions is a boon to telephone companies, since it gives them a highly coveted entertainment service to add to their phone service offerings.  They have the ability to bundle services that might include any or all of the following:  internet access, landline telephone, long-distance, VOIP telephony, cellular telephone and television—all on one discounted bill.  The major telephone service providers have been in a tough spot in the past few years, with revenues from landline customers declining as more consumers switch to cellular phones and VOIP as their standard methods of communication.  Delivering entertainment via the internet lines gives them a way to develop significant new revenues.

A Representative List of Organizations that Have Used our Research and Products:


I’m amazed at how much information is available and the various ways to access it. This will be a major resource for our serious job seekers.

Career Services, Penn State University

Plunkett Research Online provides a great ‘one stop shop’ for us to quickly come up to speed on major industries. It provides us with an overall analysis of the market, key statistics, and overviews of the major players in the industry in an online service that is fast, easy to navigate, and reliable.

Wendy Stotts, Manager, Carlson Companies

I really appreciate the depth you were able to get to so quickly (for our project). The team has looked through the material and are very happy with the data you pulled together.

Hilton Worldwide, Marketing Manager

We are especially trying to push Plunkett since all of our students have to do so much industry research and your interface is so easy to use.

Library Services, St. John’s College

We are especially trying to push Plunkett’s since all of our students have to do so much industry research and your interface is so easy to use.

Gary White, Business Materials Selector, Penn State University

Your tool is very comprehensive and immensely useful. The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting customers’ competition for new sales…The comprehensive material is absolutely fabulous. I am very impressed, I have to say!

Tammy Dalton, National Account Manager, MCI

The more I get into the database, the happier I am that we’ll have it–REALLY happy!!! Between the quality and affordability of your product, its appeal to and value for our users, and the inestimably ethical and loyalty-guaranteeing conduct of your business, I will always have more than sufficient praises to sing for Plunkett Research.

Michael Oppenheim, Collections & Reference Services, UCLA

Plunkett Research Online is an excellent resource…the database contains a wealth of useful data on sectors and companies, which is easy to search and well presented. Help and advice on how to conduct, export and save searches is available at all stages.

Penny Crossland, Editor, VIP Magazine
Real Time Web Analytics