Online Games Compete with Consoles, Business and Industry Trends Analysis

Game playing on smartphones is creating intense competition to dedicated game consoles.  The incredibly popular iPhone and Android-based phones are fueling the market.  Many of the most popular apps downloaded for use on smartphones are games.  Typically, mobile video games are introduced as “freemium” titles which are free of charge to users but are supported by virtual goods sales relating to the games.   On the console game front, Microsoft completed the acquisition of ZeniMax Media, the parent company of Doom and Fallout game studio Bethesda Softworks for $7.5 billion in March 2021.  As of mid-2021, Microsoft had 23 Xbox games…

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