Retailing & Chain Stores Market Research

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Retailing & Chain Stores OVERVIEW

       Retail, with nearly 15.8 million employees in America alone (more than one out of 10 workers), is one of the largest industries in the world.
    Retail sales in the U.S.
    totaled an estimated $6.05 trillion during 2018, according to Plunkett Research, up about 5% for the year, and up dramatically from only $4.0 trillion during 2009.
     Total sales were $5.75 trillion in 2017 according to the U.S Census Bureau.
     (Sales at stores selling general merchandise, apparel, furniture and specialty items, referred to as “GAFO,” totaled $1.28 trillion in 2017.
     GAFO is an important distinction.
     In contrast, retail sales of all types are considered to include automobiles, gasoline and restaurants.)   Factors that will impact the retail sector in the U.S., Europe and most Developed Nations: ·       Consumers are reluctant to increase debt.
     This means that many people wait to purchase until they can pay cash.
     ·       In the U.S., a very low unemployment rate and a strong economy, as of late 2018, point to a reasonably good retail environment in 2019.
     Nonetheless, rising interest rates may make consumers cautious when purchasing big-ticket items.
     ·       Consumers are less interested than in the past in buying clothing and more interested spending on travel, experiences, automobiles and home remodeling or repairs.
     “I want great experiences and memories, not more things,” has become a popular line of


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