Super Beauty Stores Combine Shopping with Personal Care Services, Business and Industry Trends Analysis

Retailers such as Ulta Beauty, Inc. and Sephora offer wide varieties of beauty products, cosmetics, skin care products and perfumes in addition to services such as makeovers.  Prestige brands such as Lancome and Clinique are offered as are mass-market brands like Maybelline and CoverGirl.  Before the Coronavirus, tester containers were displayed on every aisle, encouraging shoppers to sample before they buy.  Now, testers are display only which poses a challenge for the beauty retailers. Super beauty stores also offer startup beauty product brands a forum and exposure they are unlikely to get at department stores or beauty supply stores.  As…

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